Kylie Jenner never ceases to surprise and her fans with new product launches up her sleeve. In 2016, she officially launched her Kylie Cosmetics line, which fans went crazy over. Think about Black Friday madness, but online, for every. single. launch.
So, what’s all the hype about? Well, for starters, Kylie have almost 90 million followers on Instagram alone, many of them being devout fans who are ready to support any product launch of hers. Second, many of her followers are women who are also as obsessed with makeup as she, and follow all the latest trends as well. So, when Jenner came out with her Kylie Cosmetics line, which included the infamous Kylie Lip Kits – following the matte liquid lipstick trend, the Kybrow – following the filled in eyebrows trend, the KyLiner – following the winged eyeliner trend, fans and make-up lovers were obsessed. Now, Kylie’s getting ready to launch her Kylighter highlighter, which follows the current highlighting trend.
We knew Jenner was up to something when she filed to trademark the terms “Kyliner,” “Kyshadow” and “Kybrow.” But, according to Allure, the term “Kylighter” had been filed for a trademark in June of 2016. So, Jenner had already been working on this new product for a while, and the time is almost here! The Kylighter launches on KylieCosmetics.com on February 28th. Mark your calendars!
Jenner announced the upcoming products on her Snapchat, and from the Snapchat videos, there seems to be quite the selection of highlighters to choose from, so ladies, get your wallets ready! There are six different colors debuting, and she’s swatched them on SnapChat, which you can also catch on her Instagram. Get ready to be begging for seconds, once you catch a glimpse of the sparkly hues named after sweet treats such as “Strawberry Chocolate” and “Salted Caramel” – delicious!